LuLaRich

Directed by Jenner Furst and Julia Willoughby Nason

Rating: 🔥 that’s hot

You know the saying, if it’s too good to be true then it probably is? LuLaRich is a 4 part docuseries that takes a look into the pyramid scheme LuLaRoe and it’s promises to make people rich. The company promises prosperity and flexibility, but instead it delivers a cult-like company culture that leaves a lucky few rich, and those at the bottom of the pyramid in crippling debt. The company sells clothing, most notably leggings with zany prints, wholesale to its “employees”, who then essentially run their own boutiques out of their homes. But the pressure to buy more inventory in the misguided understanding that that’s the best way to make a profit is how the top of the pyramid stays rich. The company is the subject of several law suits, and even though the owners try to make themselves look good in this docuseries, it’s easy to understand why they’re being sued.

There’s so many layers to this story, and each seems to be more unbelievable than the last. We’ve got a billion dollar corporation that uses and editable Google doc to save all of its financial records, a company cruise that is just Get Out vibes on the sea, and the ugliest effing leggings that I cannot believe are the foundation of this company’s success. If you’re looking for a good rabbit hole to fall down, check out LuLaRich now streaming on @amazonprimevideo